To be humane, treating every staff with respect and dignity while maximizing their potential and caring for their personal wellbeing and career development.
- To support, nurture and develop the potential of each employee.
- To improve each employee’s morale and improve productivity.
- To create a harmonious working relationship in the company, encouraging mutual trust and responsibility.
- To promote staff loyalty, formulate and offer remuneration and conditions of service conducive to retain the best available staff.